Resources
Tools we build, questions worth answering, and writing that explains how we think. Most of it is free, and none of it requires a call first.
Small pieces of WordPress software, made because the same problem kept turning up in client work and no existing plugin solved it plainly enough.
WordPress plugin
Appointment booking for studios and independent practitioners who were running a diary across a spreadsheet and a shared inbox.
Built so the person taking the bookings can see the week at a glance without opening three tabs.
WordPress plugin
Puts a client’s own logo and colours on the WordPress login screen.
A small thing, but it changes what somebody sees the first time they sign in to a site you have just handed over.
Free tool
Answer a set of guided questions and get a first draft of website copy for a small business.
The point is not that the draft is finished. The point is that editing something is far easier than starting from nothing.
The questions we ask on real projects, written down so you can use them yourself.
Free
What we work through before any website build begins: who the site is for, what it has to do, and what already exists.
Most of the cost of a website comes from answering these questions late rather than early.
Paid
A fuller set of website copy built from your answers to the generator, ready to edit and put into pages.
For people who would rather buy the draft than commission the writing.
Paid
A deck of questions for teams, made to create room for reflection and honest conversation rather than another status update.
Useful in a retrospective, a one to one, or the first ten minutes of a workshop.
Short pieces about why help centres go unread, why members go quiet, and why most spaces called communities are really channels.
The writing is where the thinking behind the services is set out in full. If you want to know how we would approach your problem before speaking to anybody, start there.
Nothing is gated, and there is no newsletter to join first.
Some problems are small enough to fix with a template and an afternoon. Others need somebody to look at what is actually happening and say so plainly.
If you are not sure which one you have, that is a reasonable thing to bring to a call.
Thirty minutes, at no charge, with no obligation afterwards.
